What a whirlwind this year has been so far! As the end of the year arrives, we close for a break and the festive season wraps us in its cosy embrace, it’s the perfect time to take a look back with heartfelt gratitude at all we’ve achieved this year.
2024 has been a magical whirlwind of creativity, growth and rest. I designed some beautiful new greeting card collections, including our much-loved Petite Cards — adorable, tiny treasures that carry big, heartfelt messages. Inspired by nostalgic moments of school playground exchanges, these cards are perfect for sending a miniature message on any occasion, from accompanying a bouquet of flowers to adding a note to a packed lunchbox.
I’ve continued to focus on mindfully creating new greeting card designs with sustainable production processes driving design. The new additions to the Peony collection of shape cut greeting cards saw beautiful new birthday cards and our Cowboy Boots Birthday Card was quickly one of your favourites, especially with Beyonce dropping her new country banger This Aint Texas (anyone else get as obsessed as I did?).
The response has been overwhelmingly positive for the charming new greeting card collections that have launched this year, and we’re so thankful for the love.
Earlier this year, I was thrilled to share that Sister Paper Co. started a partnership with Anthropologie! Seeing my cards stocked on their shelves is such a proud moment. Anthropologie’s focus on creativity and unique artistry feels like the perfect home for our magical, inclusive, and playful greeting cards. This partnership means so much—not only because it allows us to reach more of you but also because it’s a reflection of how far we’ve come as a brand. Knowing our work resonates with a retailer that shares our values and love for high-quality artistry makes it all the more special. We’re so grateful for your support in helping us grow to this point.
This year we’ve welcomed lots of beautifully curated stores to our family of retailers where you can find Sister Paper Co. products to shop in real life. I’m so grateful for everyone that has joined our journey and I look forward to welcoming even more stores onboard next year.
As we wind down for the holidays, I want to say thank you. Your encouragement and support fuels our creativity and keeps the design studio buzzing with excitement. Whether you’re sending one of our Christmas cards, wrapping gifts with our papers, a part of our family of stockists, or simply following along with our journey, you’ve made this year unforgettable.
Merry Christmas and a Happy New Year! May your holidays be filled with love, laughter, and the warmth of connection. Here’s to more magical moments in 2025.
Emma x